Real creators, scaled by AI.
Mimesi builds and runs creators who are real people, each with a declared digital twin that multiplies what they can produce. The person stays in control, the AI is always labelled, and we measure results on sales.
Mimesi, from the Greek mímēsis: the art of representing the real.
What we do, in three steps
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Start from a real person
A creator with their own face, voice, taste and audience. We agree in writing what the digital twin may do, for how long and where.
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Produce with a declared digital twin
The twin helps the creator publish more, in more formats, in less time. Every synthetic image or video carries a visible label, and the creator approves what goes out.
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Select, publish, measure
We choose the products and partners worth talking about, publish, and measure clicks, orders and revenue for every piece of content. What does not work gets dropped.
Four commitments
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Real people, not invented characters
Behind every profile there is a person with a name, a taste and opinions of their own. The first is PUNK1402, by Simone Bianchi.
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The creator stays in control
Written consent on face and voice. The creator approves the content, can revoke consent and can switch the digital twin off.
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AI, always declared
Every synthetic piece of content is labelled. The AI never invents evidence or experiences of use.
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We measure on sales
Commercial selection and measurement are part of the system, not an afterthought. Clicks, orders and revenue, for every piece of content.
Real and synthetic, side by side
This is how a creator and their digital twin look next to each other. The label on the right is the same one we put on every synthetic piece of content, on this site and on the profiles.
This content was produced with AI from a real person's likeness, with their written consent. We label every synthetic image, video and audio, here and on our profiles. Transparency →
We do not invent virtual characters, and we do not license faces to brands. We start from a creator with an audience of their own, and we answer for the commercial result.
Where we are
Mimesi is running its first profile, PUNK1402, as a pilot on Instagram. There are no results to show yet. When the pilot has data, we will publish them here.
Two paths
Creators with an identity and an audience of their own, and brands that want real people talking about their products. Pick yours.